Micheal Luck endorses Canterbury of New Zealand Compression gear

Canterbury of New Zealand is proud to announce that internationally renowned rugby league and Vodafone Warriors player, Micheal Luck will be lending his boyish good looks to Canterbury as the new face of the brand.

As the brand ambassador for Canterbury of New Zealand, Luck will be the face of new and existing Canterbury products including lifestyle, training, baselayer and eyewear in which he will appear in national multi-media campaigns that span print, in-store and social platforms. Luck’s first campaign will be tied to Canterbury of New Zealand’s baselayer range, developed specifically to improve sporting performance and recovery.

Canterbury of New Zealand’s Marketing Manager, Colin Gibson says, “Micheal Luck is a remarkably talented sportsman who personifies the Canterbury brand and we are thrilled to be embarking on a collaborative journey with one of New Zealand’s star rugby league players.”

The partnership is set to bring a new dynamic to the way Canterbury of New Zealand communicate with their supporters and with the recent launch of New Zealand’s official Canterbury Facebook page, the collaboration with  Micheal Luck will be fully utilised by offering fans the inside scoop and words of wisdom from the aspirational sportsman.

Alongside Luck’s sporting talent, the alignment between Canterbury and luck has advanced from previous ties. “Having grown up with Canterbury of New Zealand I have tried and tested their products both on-field and off and have never been able to fault their performance,” says Luck.

“I am pleased to be able to associate myself with a brand that recognises, supports and positively impacts New Zealanders,” he said.

Best known for his record breaking talents, Luck who made NRL history with an impressive 74 tackles in one game, has continued to prove himself as a top player picking up the Warriors biggest award, the Club Player of the Year in 2010, as well as gaining the title as the 17th player to reach the 100-game milestone for the Vodafone Warriors.

www.canterburynz.net.nz