Posts tagged Cake Lingerie
Belly Beyond and Cake ‘Real Mums’ Model Search an International Success
Jun 9th
Alisha Grimmer, Maree Hall, Debbie Heaney, and Chanel Gardner at the Cake photoshoot.
Four ‘Real Mums’ were chosen – on Mother’s Day to be the faces and bellies of the next Cake Maternity Lingerie campaign. The competition was organised by Belly Beyond founders Louisa Currie and Heidi Riley to promote and celebrate healthy body sizes and shapes of pregnant and nursing women.
Entries came from all around New Zealand with each entrant sending in a photo and brief bio before Louisa and Heidi chose the winners. “Choosing just four participants was a challenge, there were so many great and deserving women who entered, but the four we chose just had something really special about them,” said Heidi Riley.
In the end the four winners were; Alisha Grimmer from North Shore City, Maree Hall from Hamilton, Chanel Gardner from Dunedin, and Debbie Heaney also from North Shore City.
The glamorous photo shoot was held on May 16 in Auckland with the gorgeous women getting pampered and dolled up before posing playfully for the camera. For all four winners, this was the first time they’d bared all for the camera and all declared it a nerve-wracking, but empowering experience.
And the photographs were amazing. The Director of Cake Maternity Lingerie loved the images so much that the Kiwi girls will be now be the international faces and bodies for the current collection; available to view soon on www.bellybeyond.co.nz and www.cakelingerie.co.nz.
For coverage of the 2010 ‘Search for Real Mums’ competition check out this article in the Central Leader, coverage of the four winners in the Herald on Sunday, and an interview with the Auckland ‘Real Mums’ in the North Shore Times.
‘Real Mums’ Bare All for the Cake Lingerie Photo Shoot
May 21st
Behind-the-scenes at the Cake photo shoot with Maree Hall, Louisa Currie, Heidi Riley and photographer Lisa Crandell from ImageMe.
Not many competitions require winners to bare all, especially not those ‘in the family way’, but the Cake Lingerie competition did just that, with a nationwide search for four gorgeous New Zealand ‘Real Mums’ to be the faces and bellies of the Cake brand for 2010.
Competition winners were selected (appropriately) on Mothers Day, from an extremely high calibre of entries of pregnant or nursing mums and brought to Auckland for the shoot. For all four winners, this was the first time they’d bared all for the camera and all declared it a nerve-wracking, but empowering experience.
Hot Curves and Hot Competition as the Cake Lingerie ‘Real Mums’ Model Search Draws to a Close
Apr 26th
With four days left to enter, Auckland’s glowing and pregnant women are showing they’re prepared to bare all to be the face and body of Cake Lingerie. The number of entrants is growing by the day (as are their curves) as the Cake competition due date draws near.
The Real Mums’ model search has been running for one month and will result in three pregnant or breast feeding women being chosen to feature in a photo shoot to help launch Cake Lingerie’s latest collection of maternity lingerie and sleep wear to the world.
Organised by Belly Beyond founders Louisa Currie and Heidi Riley, the competition is designed to celebrate the pregnant beauties that you see day-to-day by choosing the new face, and body, from the public rather than a modelling agency.
The Search has Started for the Face and Belly of Cake Maternity Lingerie
Apr 7th
Cake Maternity Lingerie
Not content with mainstream advertising and media images featuring only super-slim pregnant models or unrealistic yummy mummies, two Auckland business women have come up with a plan that will see real New Zealand mothers feature as the faces, and bodies, of an international maternity lingerie brand.
Louisa Currie and Heidi Riley of online baby boutique Belly Beyond, are teaming up with Australian company Cake Lingerie to bring their ‘Search For Real Mums’ campaign to New Zealand. The month long search begins today, and will result in three pregnant or breast feeding women being chosen to feature in a photo shoot to help launch Cake Lingerie’s latest collection of maternity lingerie and sleep wear to the world.
