Posts tagged Loobie’s Story
Loobie’s Story celebrate two years!
Mar 19th
Brent and Laurinda Sutcliffe
Winter 2012 is a special season for the ever popular womenswear label Loobie’s Story – they are thrilled to be celebrating their two year milestone – an achievement accomplished in leaps and bounds by designing duo Brent and Laurinda Sutcliffe.
Since being made redundant in 2009, Laurinda Sutcliffe previously held the role as a successful creative director at High Society. The sudden shock of redundancy after 20 years dynamic service made her ask questions of herself, her own ability and the future.
After spending some time denying the obvious and contemplating other career options, the Sutcliffe’s finally succumbed to the inevitable – their new business and fashion label ‘Loobie’s Story’ was born, dedicated to women who have lived well.
Showroom Complete! All labels inhouse and ready for dispatch
Feb 1st
The Blomfield Showroom at 105 Nelson Street is in place and ready to serve. We’ve given the showroom a lick of paint, installed the lovely Christina Roys in the reception and hung all the labels in their places.
Our office: The old green building on the corner of Cook and Nelson Sts - parking on the right., Freemans Bay, Auckland
Just to recap, Paul Blomfield PR is now managing a number of the labels of Coco PR – in what we’re calling Blomfield Showroom.
Over the next week, you’ll be seeing updates to our website and information on new labels and opportunities.
If you’re seeking information, images, releases or styling assistance for Loobie’s Story, Julie Eynon, Kagi, Ketz-ke, Mena, Michelle Yvette, Ooby Ryn, Sheryl May, Silverdale Knitwear or Revel, please contact us directly on (09) 377 1747 or email Christina on: showroom@paulblomfield.com.
For Bella Vi Pure Minerals, brady, Caroline Moore, DOOSH, Elusiv, HOTmilk, Rembrandt, Sable&Minx, Sarah Riley, Scala, Wayward Heir, Zeema, please contact Miranda Likeman as usual, on (09) 815 5040, or email: miranda@cocopr.co.nz
Feel free to call in. We’ve got parking at the side of the building (enter off Nelson) and we’re here most hours, most days.
Any questions, please contact Jill: (09) 377 1747 or jill@paulblomfield.com. More >
Loobies Story in New Idea
Nov 10th
Georgeous Loobies Story Kaftan in the
Maternity fashion pages of New Idea, see below
Loobie’s Story in Canvas Magazine
Oct 18th
We love nude for spring. Loobie’s Story Lace Vest and Jacket Features in Canvas Magazine from the Weekend Herald
Loobie's Story 'Dress it up Vest' in Chalk RRP $99
Loobie's Story 'Cafe Jacket' RRP $249
New Idea Loves Loobie’s Story
Aug 31st
Loobie’s Story Features in Your Weekend – ‘In the Nude’ editorial
Aug 29th
Great to see Loobie’s Story winning such good support in its first season. Here’s a gorgeous jacket in Your Weekend.
Enjoy:
A Loobie's Story jacket featured in Your Weekend 21 August - item 10; recommended retail $199
A Life Well Lived – Loobie’s Story in M2 Woman
Aug 18th
This label is contemporary, affordable (nothing over $300), is kind to nature and right on trend. She uses beautiful silks, linens and cottons, and has her own original prints, making her items very exclusive.
Sold in the premier store, VINCENT and chain store, Hartleys, Laurinda also has her beautiful Kiwi designs scattered throughout special boutiques in New Zealand.
The name, Loobie came from a “pet†name her husband called her after seeing a Persil ad. Featuring a cute little Ragdoll called Loobie, it reminded him of Laurinda; big eyes, big hair and cute clothes.
The rag trade is right behind Laurinda forging out her new collections, as she has a huge reputation from so many years of contributing design excellence to the New Zealand and Australian market.
Her first collection, “A Life Well Lived,†definitely has a resort feel to it with practical fabrics, lengths and purpose. Jersey silks in khaki, blues and lime; silk cotton voile in Orchid, Carnation and Indigo; beautiful 100 percent cotton garments of Spring Watermelon and Sky Blue; and delicate silk chiffon in Flying Lotus and China Girl white.
Sutcliffe&s pant and jacket shapes are cut well for Kiwi shapes. She understands that fashion needs to celebrate trends but that life is messy and busy and complicated, and often short for time. Laurinda&s life changed when she took time out. Suddenly, she was dropping the kids off again and racing to a school event or kids& game — “Clothes need to follow life, not our lives to follow clothes.â€
Clever layering pieces see you transform a sundress into a belted tunic and pants for dinner. I can&t wait to buy my first piece — or three. The collection is available end
of August.
- By Petra Rijnbeek of M2 Woman
Loobie’s Story Begins From A Life Well Lived
Jul 28th
 Sometimes it takes a shocking change of circumstances to bring out the very best in a person — and Laurinda and Brent Sutcliffe and their creation of Loobie&s Story is no exception.For Laurinda, Australian born, a talented and successful creative director at one of New Zealand&s leading fashion companies, the sudden shock of redundancy after 20 years dynamic service made her ask questions of herself, her own ability and the future. It rocked her back on her heels.
“After years of such a high energy, all-encompassing work life, suddenly I didn&t have to get up and go to work. For a while I really didn&t know what to do,†says Laurinda. “The first day after I finished work I swept the kitchen floor about 10 times before midday. I was so lost.â€
 “I really wasn&t going to do my own label and in fact, redundancy had jolted my confidence,†says Laurinda. “But suddenly there was this amazing convergence of brilliant minds and circumstances and encouragement that was at the same time both humbling and energising… we needed fate to take over and it did,†she said.
