Posts tagged Louisa Currie
Four ‘Real Mums’ were chosen – on Mother’s Day to be the faces and bellies of the next Cake Maternity Lingerie campaign. The competition was organised by Belly Beyond founders Louisa Currie and Heidi Riley to promote and celebrate healthy body sizes and shapes of pregnant and nursing women.
Entries came from all around New Zealand with each entrant sending in a photo and brief bio before Louisa and Heidi chose the winners. “Choosing just four participants was a challenge, there were so many great and deserving women who entered, but the four we chose just had something really special about them,” said Heidi Riley.
In the end the four winners were; Alisha Grimmer from North Shore City, Maree Hall from Hamilton, Chanel Gardner from Dunedin, and Debbie Heaney also from North Shore City.
The glamorous photo shoot was held on May 16 in Auckland with the gorgeous women getting pampered and dolled up before posing playfully for the camera. For all four winners, this was the first time they’d bared all for the camera and all declared it a nerve-wracking, but empowering experience.
And the photographs were amazing. The Director of Cake Maternity Lingerie loved the images so much that the Kiwi girls will be now be the international faces and bodies for the current collection; available to view soon on www.bellybeyond.co.nz and www.cakelingerie.co.nz.
For coverage of the 2010 ‘Search for Real Mums’ competition check out this article in the Central Leader, coverage of the four winners in the Herald on Sunday, and an interview with the Auckland ‘Real Mums’ in the North Shore Times.
Not content with mainstream advertising and media images featuring only super-slim pregnant models or unrealistic yummy mummies, two Auckland business women have come up with a plan that will see real New Zealand mothers feature as the faces, and bodies, of an international maternity lingerie brand.
Louisa Currie and Heidi Riley of online baby boutique Belly Beyond, are teaming up with Australian company Cake Lingerie to bring their ‘Search For Real Mums’ campaign to New Zealand. The month long search begins today, and will result in three pregnant or breast feeding women being chosen to feature in a photo shoot to help launch Cake Lingerie’s latest collection of maternity lingerie and sleep wear to the world.
Tops Off for Healthy Children: 69% â€˜Embarrassed to Breastfeed&!
Two of New Zealand&s top baby-products entrepreneurs have made themselves the focal point of a campaign to de-stigmatise breastfeeding to coincide with World Breastfeeding Week, August 1st â€” 7th.
Louisa Currie and Heidi Riley both posed with their infants for a revealing viral email and poster that has been sent to thousands of women around New Zealand and the world, to encourage breastfeeding after their own survey revealed that 69% or women are embarrassed to breastfeed in public. The survey results were gathered through a questionnaire sent to their 3,300 customers of their online retail brand Bellybeyond.